eCommerce
Want to drive retail traffic through your web site? eCommerce is the solution. There are a variety of solutions available across multiple tiers, so the key is to find a solution that works for your specific business goals and needs. Whether it's an enterprise solution or extending your eZ Publish CMS to perform credit card payments, Pivotal can help you determine your needs, understand the financial implications, and architect a custom solution.
Interaction Design is the Key
Pivotal believes that the key to a successful eCommerce solution is to understand the following components:
- The Business
- The Product
- The User
Of the three, user interactions are the single most significant and yet least understood aspect of a successful eCommerce implementation. Users can be fickle, and their tastes can shift as new trends take hold and old trends die out. Even more importantly, they are quick to judge and slow to forgive. Given that, it's essential that companies take a long look at their eCommerce strategy and decide how they want to proceed before making potential errors that will take more time and money to fix.
Pivotal helps companies create strong user-friendly eCommerce strategies by focusing on user-centric concepts such as the following:
- What is the company's typical user like? If the company has the ability to do so, Pivotal strongly suggests market research and user studies. It pays to know.
- What does the typical user want? Most purchases are emotional decisions. Selling to users in ways that don't address their wants means losing sales.
- How will users use the eCommerce application? The web is here, but so is mobile. Companies have an opportunity to expand into new spaces by considering mobile solutions.
- How can users be encouraged to complete the purchase? Adding a product into a shopping cart is no guarantee of a sale. So many things can distract a user on the way to completing a purchase.
Multi-Application / Single Platform
eCommerce is rarely a stand-alone application. It needs other applications to provide web site support or to extend its features so that users will be encouraged to buy. Pivotal's leadership in technology operations and web strategies allows it to understand the best ways to integrate eCommerce packages in an Operations center. We are application agnostic and strongly recommend integrating the best eCommerce solution possible given resource and time constraints. Making the right choice gives you options for the future, so do the research, evaluate the options, and ask the experts. We're here to help.
To learn more about monetizing your web site, contact us and request a free consultation about how we can provide eCommerce solutions for you.
